You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Choice Modelling.
ANA has found 184 results for you, in 237 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Modelling with neural nets

This paper describes an operational model used within the scope of a budget process for a warranty extension product. The model is built on a database containing a record of the costs incurred with several thousand vehicles over a period of five...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Pierre Marie Windal, Nathalie Gouenard, Christine Oneto
September 1, 1998
×

Citation

Windal, Gouenard and Oneto (1998a, September 01). Modelling with neural nets . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/modelling-with-neural-nets-


Research papers

Developing speech recognition applications for market research

This paper describes progress to date on a Government supported programme to evaluate the potential applications of Automatic Speech Recognition (ASR) to market and survey research. The paper reviews the growth of telephone research in Europe in...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Authors: Heather Piper, Bill Blyth
August 1, 1998
×

Citation

Piper and Blyth (1998a, August 01). Developing speech recognition applications for market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/developing-speech-recognition-applications-for-market-research-5270


Research papers

The effect of computer-assisted interviewing on data quality

We start our review with a taxonomy of different types of computer-assisted interviewing and a discussion of data quality. Next we present a model of the factors that may lead to differences in data quality between computer assisted and traditional...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Authors: D. De Leeuw, Joop J. Hox, Ger Snijkers
August 1, 1998
×

Citation

De Leeuw, Hox and Snijkers (1998a, August 01). The effect of computer-assisted interviewing on data quality . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-effect-of-computer-assisted-interviewing-on-data-quality-


Research papers

CATI, CAPI and web interviews

The differences between the requirements for CATI CAPI CASI and now WWW interviewing are much smaller than the shared requirements. We infer that the principal investment for both software developers and users is the mechanism for presenting an...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Iain MacKay
August 1, 1998
×

Citation

MacKay, I. (1998a, August 01). CATI, CAPI and web interviews. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/cati-capi-and-web-interviews-5269


Research papers

Brand choice modelling

The inspiration for this monograph is the belief that consumer choice modelling is the core discipline of consumer marketing research. The simple need of our industry is to be able to predict and to explain the choices that consumers make. The focus...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Author: Ian D. Greig
June 15, 1998
×

Citation

Greig, I. D. (1998a, June 15). Brand choice modelling. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brand-choice-modelling


Research papers

The Yin and Yang of branding

This paper examines the applicability of a Western-derived model of brand equity measurement to Asia/Pacific cultures, with reference to a large-scale validation exercise - both qualitative and quantitative. The authors demonstrate that the overall...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Authors: Roger Banks, Joseph Debacq, Rachael Tan
June 15, 1998
×

Citation

Banks, Debacq and Tan (1998a, June 15). The Yin and Yang of branding. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-yin-and-yang-of-branding


Research papers

Multimedia desktops in remote collaboration

An experiment on the use of two different Multimedia Desktop Systems (MDSs) in a remote collaboration environment is presented. A 2x2x4 mixed factorial experimental design was used (n=72). There were three independent variables: video quality (broad...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Giacinto Matarazzo
June 15, 1998
×

Citation

Matarazzo, G. (1998a, June 15). Multimedia desktops in remote collaboration. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/multimedia-desktops-in-remote-collaboration


Research papers

CATI, CAPI and web interviews

The Internet offers several versatile new technologies which can be applied not only to interviewing Internet users but also as a new and superior means to solve problems for which CAPI is presently used. Internet-based interviewing is not just for...

Catalogue: The Worldwide Internet Seminar 1998
Author: Iain MacKay
June 15, 1998
×

Citation

MacKay, I. (1998a, June 15). CATI, CAPI and web interviews. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/cati-capi-and-web-interviews


Research papers

Email research

This paper gives an overview of the email research methodology and in particular the issues that need to be taken into consideration when designing and implementing an email survey. It draws upon examples from projects conducted by Research...

Catalogue: The Worldwide Internet Seminar 1998
Author: David Walker
June 15, 1998
×

Citation

Walker, D. (1998a, June 15). Email research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/email-research